For nine consecutive years from 2007 to 2015, Air China was featured prominently on the “Top 500 Global Brands” list, and was the only Chinese carrier ever recognized on the list.
The airline’s brand positioning is to be “a professional, trusted, internationally respected Chinese brand closely associated with China”. At the core of the “Phoenix Spirit” is the will to “serve the world, to lead, and move forward to higher goals”. For Air China, phoenix symbolizes a spirit.
The corporate logo of Air China depicts phoenix, a legendary bird worshiped by the nation as a symbol of luck and happiness. Established in 1988, Air China (IATA code: CA) is known as the only national flag carrier and a member carrier of the world’s largest airline network, Star Alliance.
